CMO OFFERS

Marketing and CX Leadership for the Growth Stage

Whether you need a fractional CMO to build your marketing engine or a CX strategist to connect every part of your customer experience, each engagement is designed to bring clarity, structure, and measurable growth. You get seasoned leadership, proven frameworks, and deliverables that move your business forward — without the overhead of a full-time executive.

Outcomes

Ways to Work Together

Half day Consult

Accelerate alignment and unlock growth in four hours flat.
A focused working session to sharpen your next 90 days. We’ll audit your current marketing, identify gaps using my Functional Marketing Framework, and leave you with a prioritized execution plan for rapid wins.

Ideal For

Founders or marketing leaders who need fast clarity.

Typical Duration

4 hours + follow-up summary

CMO Engaged

Fractional CMO partnership for high-growth SaaS and tech companies.
Get executive-level marketing leadership without the full-time cost. In as little as 10 hours a week, we’ll clarify your positioning, set measurable goals, and execute the roadmap that drives sustainable growth.

Ideal For

Funded or scaling companies ready for structure and momentum.

Typical Duration

3–6 months

cmo advisory

who’ve completed a Half Day Consult

Ideal For

Companies wanting continuity and accountability after setup.

Typical Duration

Keep the Momentum

Marketing Strategy Review

Our focused, deep dive, Marketing Strategy Review delivers clarity and a prioritized plan.
We interview your team/top customers, audit paid, SEO, PR, tech, and vendors, then build a scorecard and growth model to guide budget and resourcing. Standalone or segue to fractional CMO Engaged or Advisory, it’s the fast path to cut waste and scale what works.

Ideal For

Companies wanting to build a scorecard and growth.

Typical Duration

30-45 days

Customer Experience Consulting

CX Health Check

Your experience, simplified.
A fast-moving 2-week consultation that benchmarks your CX maturity across people, process, data, and technology. You’ll receive a CX scorecard, blind-spot analysis, and quick-win recommendations to strengthen your foundation for growth.

Ideal For

Leadership teams exploring CX transformation or reorganization.

Typical Duration

2 weeks

CX Engaged

Fractional CX leadership for organizations ready to operationalize experience.
As your embedded CX strategist, I help translate customer insights into measurable results — defining KPIs, aligning marketing and service strategies, and optimizing your CX tech stack. Long-term partnership, real transformation.

Ideal For

Companies seeking sustained CX leadership without a full-time hire.

Typical Duration

3 + months

Customer Journey Review

Map the moments that matter.
A 30-day engagement to uncover where your customer experience breaks down — and where it shines. Includes data audit, team interviews, and a visualized journey map with prioritized recommendations to boost satisfaction, containment, and conversion.

Ideal For

Organizations preparing for CX transformation or service improvement.

Typical Duration

30 days

Contact Center Performance Evaluation

Transform operations into experiences.
In four weeks, we’ll assess your contact center’s KPIs, agent workflows, and customer sentiment to pinpoint performance constraints. The result: an actionable roadmap that elevates CX while reducing cost-to-serve.

Ideal For

CCaaS operators, BPOs, or in-house service teams seeking modernization.

Typical Duration

30 days

“Laura is a great partner when building a business. She is close to the customer base and close to the market which guides a lot of her decision making. She’s an exceptionally collaborative executive leader. She combines intellectual curiosity with domain expertise in product marketing and demand generation. Lastly she has the hustle and grit required at the growth stage of businesses. Laura is a pleasure to work with and to watch in action.”

Charlie Newark-French, CEO

Laura Bassett brings unusual depth and breadth of experience in Contact Center and Marketing leadership. She has technical, sales, and product marketing/leadership background with cutting edge new technology earlier in her career. Over the past decade she has focused on the Customer Experience/CCaaS space and brought these experiences to senior marketing and CMO roles at market leaders where she has provided vision, developed new GTM and content marketing strategies that have accelerated deal flow in both enterprise and mid-market CX companies. – Brett Shockley,CEO Journey.AI

Brett Shockley ,CEO Journey.AI

Contact Us

Interested in working together but not ready for a call? Fill out some info and we will be in touch – happy to engage further when you are ready!